New Japan Pro Wrestling issued the following press release announcing their new partnership with the Roku Channel to air content in the United Kingdom, Canada, and the United States.
February 4, 2021 –New Japan Pro-Wrestling Co., Ltd. (NJPW) today announced a partnership with Roku, Inc. (NASDAQ: ROKU) to bring NJPW content to The Roku Channel in the United States, Canada and the United Kingdom. The eponymous New Japan Pro-Wrestling, a one-hour weekly series featuring the athletic action of the world’s preeminent pro-wrestling organization, will air episodes featuring top matches and events that have yet to air on television outside of Japan.
Premiering February 11, episodes of New Japan Pro-Wrestling will air every Thursday beginning at 5 pm on The Roku Channel, and will be available on-demand thereafter.
Additionally, The Roku Channel will host a block of library content, featuring key highlights from the 2020 NJPW catalogue, with potential for the introduction of more historical content in the future.
“Expanding the breadth and quality of our programming has fueled The Roku Channel to one of the largest and fastest growing channels on our platform,” said Ashley Hovey, Director of AVOD Growth, Roku. “Sports programming continues to be an important category for our
users, and we are very excited to partner with NJPW to put the world of professional wrestling at
the fingertips of millions of engaged users on The Roku Channel.”
“Our fans in the United States, Canada and the United Kingdom are among our most loyal, and they have been very clear that they want NJPW’s content made available to them,” said Takami Ohbari, President of NJPW. “NJPW is unlike any other pro-wrestling in the world. It is the most athletic, sports-oriented pro-wrestling on the planet, and we are excited to bring our athletes and matches to these markets in such a major way. Thank you to The Roku Channel, and we look forward to a successful partnership that brings NJPW to millions of new fans around the world.”
It’s a huge announcement and one that wrestling fans have been hoping to hear for awhile. We can’t wait to tune into the first episode.
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